As Chief Marketing Technology Officer, Simon manages the technology and marketing needs for Empirical. He works to maintain and develop efficiencies with the tools our advisory team uses and ensures that our clients’ personal data is kept private and secure. With a keen eye for design, Simon works closely with the partners to develop and improve the Empirical brand. Through the use of technology, they work to enhance each client’s experience with his or her advisor, building trust and clarity. With a background in portfolio management and as an associate advisor, Simon has a clear understanding of what is required to stay at the forefront of our clients’ needs.